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Wednesday, April 02, 2008

A Politically Incorrect Commercial

 
This is bad form on the part of Mercedes-Benz. Somebody forgot to tell them that it's only men who are supposed to be stupid in TV commercials.




[Hat Tip: Pretty shaved ape at Canadian Cynic

2 comments :

Anonymous said...

Additional perspective from a reference book in common use by the geoscience community.

Politically Correct: The Kiss of Death for a geoscience report. It really means unprofessional, irresponsible and totally unreliable. Used extensively by bureaucratic minds to justify the silliest of decisions.

Grant, D. B. (2003): Geoscience Reporting Guidelines. Victoria, B.C., 356 pp.
ISBN 0-9687693-1-4

WKM

DiscoveredJoys said...

Interesting comment on our times. The advert would not have 'worked' as well if the blonde had been a man - or if the librarian had been a man.

Go figure. Personally I reject dumb man stereotypes in advertising. I do not claim victimhood however.