Watch the video if you dare.
I'm thinking that Young Earth Creationism and Christian fundamentalism aren't going to resonate too well with the average person in Times Square. This kind of publicity could really backfire by drawing attention to the large number of atheists in America.
Would this sort of thing ever have happened without Dawkins, Hitchens, Dennet, Harris and all those other obnoxious and disrespectful atheists who started making such a fuss just a few years ago? I think we're finally making progress and it's mostly due to them.