David Hone recently published a paper on theropod behavior [see: Baby killers: hunting and feeding behaviours of large theropods].
When the paper came out he made up a press release that he distributed to a bunch of people. He tracked the number of articles that picked up on his press release. Initially there was only one report in the media, then five, then twenty [Media tracking].
He was generally satisfied with the articles that appeared but some of his complaints are interesting ...
This leads us onto the next point here. The press release was often regurgitated in very large and near complete chunks. Now that is part of what it is for of course, but equally I would hope that part of their job would be to give it a bit of a literary polish (since they are, you know, writers) and make it a bit more accessible to the public. If not, then the press might as well just publish the press release in full and save themselves a bunch of money on reporters. On the other had, most of them did add in new introductory paragraphs and needless to say this is where the errors mostly came in. So they either copied stuff without writing anything new, or wrote a couple of paragraphs that they got wrong. Really how hard is to check up on a couple of dinosaur facts (one could contact the authors for example) when already 80% of the article is written for you and you don’t have to read the paper itself? Remember that these are supposed to be not just journalists but science reporters and fact checking (especially from a published paper) should be first nature, let alone second nature and is hardly difficult or even especially time consuming, no matter the deadline.I've never heard of a scientist who makes the effort to personally advertise a paper that's just been published. Usually it's the institution who sends out the press releases and they go directly to the various wire services who specialize in science stories.
I must admit that the concept of publicizing your own work troubles me a bit.
[Hat Tip: Panda's Thumb]