Jonathan Eisen is excited because the Mars company is planning to sequence the cocoa genome [Combining two of my favorite things - chocolate and genomes]. See why this turns him on and why it isn't an example of science by press release.
The original press report is in the Washington Post [Unwrapping the Chocolate Genome]. The relevant point is the following ...
Mars plans to make the research results free and accessible through the Public Intellectual Property Resource for Agriculture, a group that supports agricultural innovation, as they become available. The intent is to prevent opportunists from patenting the plant's key genes.Kudos to Mars if this turns out to be true.
In the interest of full disclosure I reveal that one of my children (Jane) works for Mars.