As it turns out, none of the above. Here's the real story: Why is in Our DNA. It's straight from the The Princess Margaret Cancer Foundation press release.
As The Princess Margaret Cancer Foundation continues to raise funds for one of the top 5 cancer research centres in the world, we’re asked often: Why is The Princess Margaret a world leader? There are many reasons the centre has achieved a world-class reputation, but this spring, in our communications with donors and the public, we are focusing on one reason—our scientists and researchers never stop asking why…Now I get it. It's because scientists at PMH have a "why" gene.
Why is the body’s immune system not able to fight off all cancers?
Why does cancer return in some patients?
Why did a particular cancer drug work for one patient but not any of the others?
Why did one patient’s tumour shrink dramatically with radiation, but another’s barely at all?
Starting in May, you’ll see on banners outside the cancer centre, the Princess Margaret Cancer Research Tower and in various media: WHY is in our DNA. This ‘Why gene’ that our team possesses in abundance has already helped to build The Princess Margaret’s rich history of discovery and innovation, ...
I wonder what PR firm they hired and whether they thought this through? At the very least, this is a case where punctuation would help: "Why?" is in our DNA. Maybe they should have also put a disclaimer at the bottom: "But not in your DNA."