The bad news is that Matt Nisbet has published some guidelines for proper framing. You won't be surprised to learn that Richard Dawkins and PZ Myers are engaging in "unethical" framing [The Ethics of Framing Science: Four Guiding Principles]. You will be surprised to learn that fellow framer Chris Mooney is also unethical.
Although Matt doesn't mention it, I assume that scientists like Ken Miller and Francis Collins are "ethical" framers.
The good news is in the comments section of Nisbet's blog. Hardly anyone agrees with him any more. It looks like his 15 minutes of fame are just about over, proving that Andy Warhol knew more about framing than Matt Nisbet.
[Photo Credit: Andy Warhol, DeVorzon Gallery]